Seric, Maja: search on Z-Library

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1

How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? Evidence from the hospitality industry

Šerić, Maja, Gil-Saura, Irene, Ruiz-Molina, María Eugenia

Journal:

International Journal of Hospitality Management

Year:

2014

Language:

english

File:

PDF, 935 KB

english, 2014

2

Influence of environmental practices on brand equity, satisfaction and word of mouth

Moise, Mihaela Simona, Gil-Saura, Irene, Šerić, Maja, Ruiz Molina, Maria Eugenia

Journal:

Journal of Brand Management

Year:

2019

Language:

english

File:

PDF, 743 KB

english, 2019

3

Exploring Integrated Marketing Communications, Brand Awareness, and Brand Image in Hospitality Marketing: A Cross-Cultural Approach

Šerić, Maja, Gil Saura, Irene, Mikulić, Josip

Journal:

Market-Tržište

Year:

2016

File:

PDF, 208 KB

2016

4

Insights on integrated marketing communications: implementation and impact in hotel companies

Šeric, Maja, Gil-Saura, Irene, Ozretić-Došen, Đurđana

Journal:

International Journal of Contemporary Hospitality Management

Year:

2015

Language:

english

File:

PDF, 231 KB

english, 2015

5

Identifying drivers of destination attractiveness in a competitive environment: A comparison of approaches

Mikulić, Josip, Krešić, Damir, Prebežac, Darko, Miličević, Katarina, Šerić, Maja

Journal:

Journal of Destination Marketing & Management

Year:

2016

Language:

english

File:

PDF, 945 KB

english, 2016

6

How can perceived consistency in marketing communications influence customer-brand relationship outcomes?

Šerić, Maja, Ozretić-Došen, Đurđana, Škare, Vatroslav

Journal:

European Management Journal

Year:

2019

Language:

english

File:

PDF, 560 KB

english, 2019

7

Consumer-Generated Reviews on Social Media and Brand Relationship Outcomes in the Fast-Food Chain Industry

Šerić, Maja, Praničević, Daniela Garbin

Journal:

Journal of Hospitality Marketing & Management

Year:

2017

Language:

english

File:

PDF, 1.70 MB

english, 2017

8

A cross-cultural study on perceived quality in upscale hotels in Italy and Croatia

Journal:

Journal of Hospitality and Tourism Insights

Year:

2018

Language:

english

File:

PDF, 437 KB

english, 2018

9

Relationships between social Web, IMC and overall brand equity

Journal:

European Journal of Marketing

Year:

2017

Language:

english

File:

PDF, 438 KB

english, 2017

10

Content analysis of the empirical research on IMC from 2000 to 2015

Journal:

Journal of Marketing Communications

Year:

2016

Language:

english

File:

PDF, 2.25 MB

english, 2016

11

Heavy metal concentrations in ground beetles, leaf litter, and soil of a forest ecosystem

Lucija Šerić Jelaska, Maja Blanuša, Paula Durbešić, Sven D. Jelaska

Journal:

Ecotoxicology and Environmental Safety

Year:

2007

Language:

english

File:

PDF, 429 KB

english, 2007

12

Integrated marketing communications and information and communication technology in the hotel sector: An analysis of their use and development in Dalmatian first-class and luxury hotels

Šerić, Maja, Gil-Saura, Irene

Journal:

Journal of Retail & Leisure Property

Year:

2011

Language:

english

File:

PDF, 127 KB

english, 2011

13

Exploring relationships between customer-based brand equity and its drivers and consequences in the hotel context. An impact-asymmetry assessment

Šerić, Maja, Mikulić, Josip, Gil-Saura, Irene

Journal:

Current Issues in Tourism

Year:

2016

Language:

english

File:

PDF, 499 KB

english, 2016

14

The causal relationship between store equity and loyalty: Testing two alternative models in retailing

Gil-Saura, Irene, Šerić, Maja, Ruiz-Molina, María Eugenia, Berenguer-Contrí, Gloria

Journal:

Journal of Brand Management

Year:

2017

Language:

english

File:

PDF, 333 KB

english, 2017

15

The impact of IMC consistency and interactivity on city reputation and consumer brand engagement: the moderating effects of gender

Šerić, Maja, Vernuccio, Maria

Journal:

Current Issues in Tourism

Year:

2019

Language:

english

File:

PDF, 1.55 MB

english, 2019

16

Destination Attractiveness Drivers among Urban Hostel Tourists: An Analysis of Frustrators and Delighters

Mikulić, Josip, Krešić, Damir, Miličević, Katarina, Šerić, Maja, Ćurković, Božena

Journal:

International Journal of Tourism Research

Year:

2015

Language:

english

File:

PDF, 197 KB

english, 2015

17

ICT, IMC, and Brand Equity in High-Quality Hotels of Dalmatia: An Analysis From Guest Perceptions

Šerić, Maja, Gil-Saura, Irene

Journal:

Journal of Hospitality Marketing & Management

Year:

2012

Language:

english

File:

PDF, 268 KB

english, 2012

18

Loyalty in High-Quality Hotels of Croatia: From Marketing Initiatives to Customer Brand Loyalty Creation

Šerić, Maja, Gil-Saura, Irene, Mollá-Descals, Alejandro

Journal:

Journal of Relationship Marketing

Year:

2013

Language:

english

File:

PDF, 261 KB

english, 2013

19

Intelligent forest fire monitoring system

Maja Stula, Damir Krstinic, Ljiljana Seric

Journal:

Information Systems Frontiers

Year:

2012

Language:

english

File:

PDF, 996 KB

english, 2012

20

[IEEE 2019 4th International Conference on Smart and Sustainable Technologies (SpliTech) - Split, Croatia (2019.6.18-2019.6.21)] 2019 4th International Conference on Smart and Sustainable Technologies (SpliTech) - A Brief Overview of Methodologies and Applications in Visual Internet of Things

Braovic, Maja, Seric, Ljiljana, Stipanicev, Darko

Year:

2019

Language:

english

File:

PDF, 76 KB

english, 2019

21

Differences in elementary school achievement between girls and boys: Does the teacher gender play a role?

Burusic, Josip, Babarovic, Toni, Seric, Maja

Journal:

European Journal of Psychology of Education

Year:

2012

Language:

english

File:

PDF, 236 KB

english, 2012

22

ANÁLISIS DE LOS HOTELES DE ALTA CATEGORÍA DE CROACIA DESDE EL ENFOQUE HOTEL-HUÉSPED

Šerić, Maja, Gil Saura, Irene

Journal:

Investigaciones Europeas de Dirección y Economía de la Empresa

Year:

2011

File:

PDF, 275 KB

2011

23

[ACM Press the 2015 European Conference - Dubrovnik, Cavtat, Croatia (2015.09.07-2015.09.11)] Proceedings of the 2015 European Conference on Software Architecture Workshops - ECSAW '15 - Combining education, industry, and empirical studies in Software Engineering

Maras, Josip, Šerić, Ljiljana, Štula, Maja, Ukić, Nenad

Year:

2015

Language:

english

File:

PDF, 372 KB

english, 2015

24

Trading off benefits and costs in higher education: A qualitative research with international incoming students

Gallarza, Martina G., Šerić, Maja, Cuadrado, Manuel

Journal:

The International Journal of Management Education

Year:

2017

Language:

english

File:

PDF, 465 KB

english, 2017

25

Correlation of buccal micronucleus cytome assay parameters with arsenic and its species measured in urine from people in Eastern Croatia

Milić, Mirta, Gössler, Walter, Bräuer, Simone, Milić, Marija, Šerić, Vatroslav, Klarić, Maja Šegvić, Despot, Danijela Jakšić, Pavičić, Ivan, Čermak, Ana Marija Marjanović, Ljubojević, Marija, Vrček, I

Journal:

Toxicology Letters

Year:

2017

Language:

english

File:

PDF, 57 KB

english, 2017

26

Evaluating Dance Consumption through the Experiential Value Approach

Cuadrado, Manuel, Šerić, Maja, Gallarza, Martina G.

Journal:

Market-Tržište

Year:

2018

File:

PDF, 235 KB

2018

27

Latest technology and communication consistency in hospitality: a comparison between two Mediterranean countries

Šerić, Maja, Gil Saura, Irene, Garbin Praničević, Daniela

Journal:

Economic Research-Ekonomska Istraživanja

Year:

2016

Language:

english

File:

PDF, 1.30 MB

english, 2016

28

Exploring Integrated Marketing Communications, Brand Awareness, and Brand Image in Hospitality Marketing: A Cross-Cultural Approach

Šerić, Maja, Gil Saura, Irene, Mikulić, Josip

Journal:

Market-Tržište

Year:

2016

File:

PDF, 208 KB

2016

29

Improved sentence retrieval using local context and sentence length

Doko, Alen, Štula, Maja, Šerić, Ljiljana

Journal:

Information Processing & Management

Year:

2013

Language:

english

File:

PDF, 1.20 MB

english, 2013

30

Editorial Board

Doko, Alen, Štula, Maja, Šerić, Ljiljana

Journal:

Clinical Psychology Review

Year:

1992

Language:

english

File:

PDF, 100 KB

english, 1992

31

Analysing the fulfilment of service recovery paradox in retailing

Fayos-Gardó, Teresa, Moliner-Velázquez, Beatriz, Ruiz-Molina, Maria-Eugenia, Šerić, Maja

Journal:

The International Review of Retail Distribution and Consumer Research

Year:

2017

Language:

english

File:

PDF, 1.53 MB

english, 2017

32

Airline loyalty determinants among business travelers: empirical evidence from Croatia

Mikulić, Josip, Šerić, Maja, Matas Milković, Ljilja

Journal:

Transportation Letters The International Journal of Transportation Research

Year:

2017

Language:

english

File:

PDF, 852 KB

english, 2017

33

Observer network and forest fire detection

Ljiljana Šerić, Darko Stipaničev, Maja Štula

Journal:

Information Fusion

Year:

2011

Language:

english

File:

PDF, 3.28 MB

english, 2011

34

The influence of technology‐mediated and in‐person communication on student satisfaction: The moderating role of national culture

Journal:

European Journal of Education

Year:

2020

Language:

english

File:

PDF, 516 KB

english, 2020

35

The use of ICT in established and emerging tourist destinations: a comparative analysis in hotels

Eugenia Ruiz-Molina, Maria, Gil-Saura, Irene, Šerić, Maja

Journal:

Journal of Hospitality and Tourism Technology

Year:

2013

Language:

english

File:

PDF, 251 KB

english, 2013

36

The impact of IMC consistency and interactivity on city reputation and consumer brand engagement: the moderating effects of gender

Šerić, Maja, Vernuccio, Maria

Journal:

Current Issues in Tourism

Year:

2019

File:

PDF, 1.55 MB

2019

37

Using TF-ISF with Local Context to Generate an Owl Document Representation for Sentence Retrieval

Doko, Alen, Stula, Maja, Seric, Ljiljana

Journal:

Computer Science & Engineering An International Journal

Year:

2015

File:

PDF, 440 KB

2015

38

[IEEE 2012 3rd International Conference on Image Processing Theory, Tools and Applications (IPTA) - Istanbul, Turkey (2012.10.15-2012.10.18)] 2012 3rd International Conference on Image Processing Theory, Tools and Applications (IPTA) - Vision based wildfire and natural risk observers

Stipanicev, Darko, Seric, Ljiljana, Braovic, Maja, Krstinic, Damir, Jakovcevic, Toni, Stula, Maja, Bugaric, Marin, Maras, Josip

Year:

2012

Language:

english

File:

PDF, 2.01 MB

english, 2012

39

Campsite choice and the camping tourism experience: Investigating decisive campsite attributes using relevance-determinance analysis

Mikulić, Josip, Prebežac, Darko, Šerić, Maja, Krešić, Damir

Journal:

Tourism Management

Year:

2017

Language:

english

File:

PDF, 579 KB

english, 2017

40

How can perceived consistency in marketing communications influence customer-brand relationship outcomes?

Šerić, Maja, Ozretić-Došen, Đurđana, Škare, Vatroslav

Journal:

European Management Journal

Year:

2019

File:

PDF, 560 KB

2019

41

Matrix Metalloproteinases-3 Baseline Serum Levels in Early Rheumatoid Arthritis Patients Without Initial Radiographic Changes: A Two Year Ultrasonographic Study

Prodanovic, Slavica, Radunovic, Goran, Babic, Dragan, Ristic, Biljana, Sefik-Bukilica, Mirjana, Zlatanovic, Maja, Simic-Pasalic, Katarina, Seric, Srdjan, Vujasinovic-Stupar, Nada, Samardzic, Janko, Da

Journal:

Medical Principles and Practice

Year:

2018

Language:

english

File:

PDF, 206 KB

english, 2018

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